BRAND STRATEGY / CREATIVE DIRECTION / CONTENT / SOCIAL MEDIA
WE ALL START AS STRANGERS
EVERY GREAT BRAND BEGINS WITH A STORY.
Over the past 15 years, Katie has built brands from the ground up. Defining their positioning, crafting their identity, and creating communities that become their most powerful advocates. At lululemon athletica, she built global brand recognition through strategic storytelling and community-first positioning. She later founded Kokomo, a multi-location food brand built on the principle that strong positioning, compelling origin stories, and authentic creativity create genuine connection and lasting loyalty. Today, Katie brings that founder mindset to every project. Whether she’s launching new brands or repositioning established ones, combining brand strategy, storytelling, and platform-native creative to build brands that connect and convert.
Services
LET’S WORK TOGETHER!
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Get clear on who you are through strategic positioning and brand discovery. Build the foundation that makes you stand out and connects with the right audience—turning potential customers into loyal advocates.
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Bring your brand to life visually. From overall brand identity and campaign concepts to styling, ensure every creative element feels aligned and resonates with your audience—making your community proud to align themselves with your brand.
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Create content frameworks that actually convert. Map your brand story across channels and touchpoints, building strategic plans that engage your community while driving real business results. This is where we convert!
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TikTok isn't just for dancers. Intentionally tell your story with platform-native creative that attracts an engaged audience who keeps coming back.
PACKAGES
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Brand Foundations
You have a new business idea, now we create how it will look, sound, feel. Package includes brand foundations (positioning, values, tone of voice), visual identity (logo, colour palette, typography and photography direction) and a creative handbook for your team. Option to add website, social templates, packaging and photoshoot.
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CONTENT CREATION
You are launching a new product and need someone to bring it to life through social media and other channels. Package includes creative concept, platform-native ideation, photoshoot, styling and a folder of assets to use at your disposal.
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NEW VENTURE COACHING
You’re opening a new cafe, launching a podcast or a new consumer packaged good. Think of this package as your coach and project manager in one—we’ll meet over a set number of times throughout your start-up journey to ensure you’re set up for success. I’ll come full of learnings, checklists, contacts and systems you can implement right away. This is what I wish I had when starting my journey 10+ years ago.
NOT YOUR MOMMY
Katie co-hosts Not Your Mommy, a podcast that dives into the intersection of entrepreneurship, identity, and family. The conversations are smart, warm, and rooted in lived experience, offering listeners a place to feel seen in both their ambition and their everyday lives. The show has built a community around honest insight and shared growth.
